Working with Section 101, I was tasked to lead the design and art direction of a new website for the national bestselling book Shortcut Your Startup. My involvement included all aspects of the project, from planning and strategy, website design, project management and client presentations. Some of our biggest challenges for this project was how to translate the book cover into a consistent brand and visual language for the new website. Also, taking the "can do" principles of the book and translating those concepts into visual statements throughout the website.
